BACKGROUND

Just as well as for its lively and vibrant music scene, Berlin is also known for its Späti and Kiez culture. Open until late at night, Spätis act as meeting places and cultural centers.​
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REALIZATION

With a hyperlocal Gen Z campaign, Spotify strenghtened the connection between music and culture in Berlin’s Spätis. With catchy headlines and artists like German Singer Nina Chuba, the streaming service celebrates its place in Berlin’s neighborhood scene in digital out of home visuals and social spots.