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    Spotify

    Spätify

    BACKGROUND

    Just as well as for its lively and vibrant music scene, Berlin is also known for its Späti and Kiez culture. Open until late at night, Spätis act as meeting places and cultural centers.​

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    REALIZATION

    With a hyperlocal Gen Z campaign, Spotify strenghtened the connection between music and culture in Berlin’s Spätis. With catchy headlines and artists like German Singer Nina Chuba, the streaming service celebrates its place in Berlin’s neighborhood scene in digital out of home visuals and social spots.

    Platforms
    Digital Out of Home
    Brands
    Spotify
    Categories
    DOOH
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